WesTrac CAT Global Operator Challenge

WesTrac CAT

Groundlvl Media produced a fast-paced and dynamic recap video that captured the excitement, competition, and community spirit of the NSW Final. The deliverables included a highlight video of the event, vertical social media reels, behind-the-scenes content, high-resolution stills for media and promotion, and interviews with participants and organisers.

The Job

Groundlvl Media produced a dynamic event highlight video that captured the full atmosphere and excitement of the WesTrac Cat Operator Challenge NSW Final. This included a high-energy main recap video, vertical-format reels tailored for Instagram and TikTok, behind-the-scenes footage that offered a more personal look at the event.

The Method

The key challenges included filming live, unscripted action across multiple zones with limited retake opportunities. Capturing the technical nature of the operator tasks while still maintaining an engaging pace for viewers required quick decision-making and fluid on-site coordination. With high movement and large crowds, it was essential to work efficiently while respecting safety boundaries and maintaining visibility of key branding.

The Coverage

Our approach focused on immersive, on-the-ground coverage, using a combination of gimbal, drone, handheld, and telephoto shots to follow the action in real time. We blended tight, focused footage of operators on the controls with wide-angle crowd and machine shots to give a full sense of the event’s scale and vibe.

The Final Result

The final outcome was a set of highly engaging and visually striking videos that celebrated both the operators and the event. WesTrac and attendees praised the content for capturing the heart of the competition and the professionalism of everyone involved. The footage not only served as a keepsake of the day but also as a promotional asset for future events, recruitment, and community engagement.

The Job

The Method

The Coverage

The Final Result

Our Client's Review

We invited Andrew and his team to one of our biggest events of the year to capture some high-quality content. I found the Groundlvl team to be professional, diligent, efficient, and safe. They asked all the right questions, executed the task list with no issues, and ended up knocking the brief out of the park. They were able to turn around an incredible video on the day of the event, within hours – something I’d never seen done so fast in 7+ years working in earthmoving content. – Chris Gander WesTrac Cat

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