Build business and strengthen your brand from the
Content, digital marketing, and design solutions crafted for the construction world.
Constructed on Experience
Groundlvl was born from more than just a business idea — it’s the result of Andrew Moussa’s journey through nearly two decades in the construction and industrial sectors.
With firsthand experience on job sites across Australia and abroad, Andrew understands the real-world challenges that construction contractors and business owners face every day. Before launching Groundlvl, Andrew spent over 15 years building a career in construction marketing, working with Tier 1 and Tier 2 contractors, equipment dealers and infrastructure firms throughout Australia and the United States. His work covered everything from brand development and digital strategy to large-scale project marketing across road, rail, infrastructure and civil works.
This deep foundation in both boots-on-the-ground construction and high-level marketing allowed Andrew to see a gap in the industry — a need for content that speaks the language of those on site, while still delivering commercial value to business owners and decision-makers.
Today, Groundlvl operates at the intersection of media and construction, with Andrew now extending his expertise to the UAE. With active projects across Dubai and the wider Gulf region, Andrew has brought his knowledge of machinery, infrastructure and construction storytelling to one of the world’s fastest-growing markets. From filming deep foundation rigs to capturing large-scale earthworks in the desert, Andrew’s experience spans continents — and it’s what makes Groundlvl uniquely positioned to elevate construction brands across the globe.
We help construction businesses boom
In today’s digital era, your business’s online presence is often the first point of contact a potential customer will have with your business. Groundlvl will make your first impression count with unique, quality content, designed to engage your audience and drive conversions. From video and photography of your projects through to animation and more… we are here to help build bespoke digital content.
Our services include construction photography, construction videography, licensed drone operations, graphic design, construction timelapse, and consulting. From capturing your work in stunning detail to building a strong online presence, we deliver strategies that elevate your brand, drive engagement, and showcase your expertise.
Identify your audience, build your brand, showcase your work. This philosophy guides us as we help our clients stand out and succeed in a competitive industry.
our impact.
Why Clients Trust Us
site visits
Projects completed
years industry experience
our impact.
Why Clients Trust Us
site visits
countries where the Group has built at least one project
project completed
years of engineering excellence, that spans in all 5 continents
years industry experience
Grow your business with
Grow your business with Groundlvl
In today’s digital era, your business’s online presence is often the first point of contact a potential customer will have with your business. Groundlvl will make your first impression count with unique, quality content, designed to engage your audience and drive conversions. From video and photography of your projects through to animation and more… we are here to help build bespoke digital content.
world leading companies
our partners.
Rebecca Blair The team at Groundlvl is knowledgeable, professional, and clearly passionate about delivering great results for their clients. Highly recommend them to anyone looking to elevate their marketing game! Dylan Villanueva Have worked with Andrew from the outset of Groundlvl and his quality and knowledge of the business cant be questioned. Would definitely recommend his services to anyone. Rachel O’Brien on behalf of Killard Group - We recently had the pleasure of working with Groundlvl Marketing & Media and we couldn't be happier with the results. Their team was incredibly professional and brought a level of expertise to the project that exceeded our expectations. The footage they captured for our company was of outstanding quality, showcasing our work in the best possible light. The attention to detail and commitment to excellence was evident in every frame. We highly recommend Groundlvl for anyone in need of top-notch professional footage. steve end The best content creation & marketing company in the construction game that I am aware of. Andrew has a wealth of knowledge in marketing & construction and has a true passion for his craft. Legend & his work speaks for itself. Ace Premium Fantastic team! Andrew is always available to offer great insight and suggestions and makes the process of shooting our content seamless and enjoyable Marita Anton We recently had a fantastic experience with Andrew and the team at Groundlvl marketing. Their innovative strategies and dedicated team helped boost our brand visibility. James Allan Andrew is a quick thinker with an incredible amount of marketing knowledge on branding/design, websites, ad implementation, media and growth strategy. He’s straight up and down the line about where you should be spending your effort and money which has been a real game changer for us after being burnt by agencies in the past. Turnaround times are first class and the quality of media/marketing for us is always a step ahead of our competitors' marketing. We love that Andrew is always around on text/email/phone without the ‘get in line’ treatment - highly recommend these guys if you’re looking for a genuine marketing partner who is invested in your success and wants to grow long term with you. Jessica Vitocco Andrew from Groundlvl is simply the best, always goes above and beyond and kills it with his amazing content everytime! Nothing is ever a problem and his always there to help. We would highly recommend Groundlvl. You will be truly happy with the results produced from Groundlvl Marketing. Karen Gray Memba Civil NSW have been working with Andrew and the team for close to 6months now. Groundlvl have been amazing to work with, there has never been a problem too big for Andrew to deal with. He makes every scenario work and the result is always amazing content. I would highly recommend Groundlvl. Ollie Gordon We loved working with Andrew and the Ground LVL team, really professional work & we also had great time making the content! we will be using him again, he has the good old fashioned work with you attitude. TradeConnex love your work!