Introducing the Komatsu PC220LCi-12
Groundlvl partnered with Komatsu Australia to showcase the debut of the new PC220LCi-12, a machine that represents a complete rethink of mid-class excavator intelligence and operator experience.
The production aimed to reveal not only the new design language and refined hydraulics but also the power of Intelligent Machine Control 3.0 — a system capable of automating every motion of the excavator with precision.
Beyond performance, this campaign focused on human connection — the operator experience, machine responsiveness, and the integration of safety systems such as KomVision Human & Object Detection and 2D Boundary Control.
The Job
Groundlvl delivered a 4K hero film, social-media reels for Instagram, LinkedIn and YouTube, high-resolution stills for Komatsu’s marketing and press kits, and web-ready content aligned with the national launch campaign. Each piece was designed to position the PC220LCi-12 as the benchmark for intelligent excavation technology in Australia.
The Method
Capturing an advanced machine like the PC220LCi-12 required balancing technical storytelling with cinematic flow. With the model not yet in full release across Australia, filming access was limited to specific demonstration windows. Each scene had to showcase automation, accuracy, and safety features in live operation — with zero margin for retakes. Groundlvl needed to communicate complexity — automation, control systems, sensors — without overwhelming the viewer. \
The Coverage
We combined detailed operator-focused sequences with dynamic field action to contrast intelligence and muscle. Drone shots framed the machine within active site conditions, while controlled close-ups highlighted interface screens, hydraulic precision, and the iMC 3.0 automation in motion. Narrative pacing and sound design were tailored to match the machine’s rhythm — calm precision punctuated by moments of raw power.
The Final Result
The resulting campaign positioned Komatsu Australia’s PC220LCi-12 as the most advanced excavator in its class — a machine built for intelligent control, safety, and operator confidence. Groundlvl’s production became a core asset in Komatsu’s launch marketing — used across digital platforms, dealer events and internal training — bringing the iMC 3.0 story to life for audiences across Australia and beyond.
The Job
Groundlvl delivered a 4K hero film, social-media reels for Instagram, LinkedIn and YouTube, high-resolution stills for Komatsu’s marketing and press kits, and web-ready content aligned with the national launch campaign. Each piece was designed to position the PC220LCi-12 as the benchmark for intelligent excavation technology in Australia.
The Method
Capturing an advanced machine like the PC220LCi-12 required balancing technical storytelling with cinematic flow. With the model not yet in full release across Australia, filming access was limited to specific demonstration windows. Each scene had to showcase automation, accuracy, and safety features in live operation — with zero margin for retakes. Groundlvl needed to communicate complexity — automation, control systems, sensors — without overwhelming the viewer. \
The Coverage
We combined detailed operator-focused sequences with dynamic field action to contrast intelligence and muscle. Drone shots framed the machine within active site conditions, while controlled close-ups highlighted interface screens, hydraulic precision, and the iMC 3.0 automation in motion. Narrative pacing and sound design were tailored to match the machine’s rhythm — calm precision punctuated by moments of raw power.
The Final Result
The resulting campaign positioned Komatsu Australia’s PC220LCi-12 as the most advanced excavator in its class — a machine built for intelligent control, safety, and operator confidence. Groundlvl’s production became a core asset in Komatsu’s launch marketing — used across digital platforms, dealer events and internal training — bringing the iMC 3.0 story to life for audiences across Australia and beyond.
Our Client's Review
Information Request
For more information and how we can meet your needs, please fill out the form below and someone from our team will be in touch.
"*" indicates required fields
Get in Touch
We usually respond within 24 hours. Alternateively you’re welcome to call our offices.
Our Client Projects
Previous
Next