Introducing United Rentals ANZ

United Rentals

Our objective was to create a compelling visual narrative that not only unveiled the new branding but also highlighted the continued commitment to quality service, local expertise, and expanded capabilities across Australia and New Zealand. The project focused on capturing the essence of each brand while showcasing the collective strength, scale, and reach that United Rentals ANZ now offers to its clients.

From new signage and fleet branding to interviews with key personnel and on-site operations, the content aimed to introduce the new identity while reinforcing the familiar faces and trusted service that customers have come to rely on.

The Job

Groundlvl Media produced a comprehensive video campaign that unveiled the new United Rentals ANZ brand across Shore Hire, Royal Wolf, and Orange Hire. The primary deliverable was a launch video that highlighted the transition, featuring the new branding, fleet updates, and interviews with key executives. Additionally, we delivered a series of short-form social media edits tailored for LinkedIn, Instagram, and TikTok to maximize reach and engagement.

The Method

Coordinating a brand rollout across multiple locations and divisions presented logistical challenges, particularly in synchronizing content capture with branch updates and fleet branding installations. The compressed timeline required efficient scheduling and strategic planning to capture the rebranding process as it unfolded, without disrupting ongoing operations.

The Coverage

Groundlvl Media adopted a multi-location, multi-format approach to effectively capture the essence of the United Rentals ANZ brand launch. We coordinated with branch managers to document the rebranding process in real-time, capturing the transition from old signage to new, along with footage of staff and fleet updates.

The Final Result

The final content package successfully introduced United Rentals ANZ to the market as a powerful new entity, reinforcing the continuity of local expertise while highlighting the advantages of global backing. The launch video and social media assets were well-received, generating strong engagement and positive feedback from both internal teams and external audiences.

The Job

The Method

The Coverage

The Final Result

Our Client's Review

Groundlvl Media’s work on the United Rentals rebrand video was nothing short of exceptional. Andrew and the team captured our vision perfectly, delivering compelling content that elevated our brand’s message with creativity and precision.” – Tyler Carroll, Marketing Manager, Shore Hire.

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